Transforming the brand perception of an established but little known solar firm into a forward-thinking renewable energy solution company required an entirely new name, image, and message that would connect with the fast-evolving beliefs and practices of the consumer.

The new brand, coupled with solid sales and marketing by the company brought immediate success to Bella. Within two years of its launch Bella grew four-fold and surpassed the main competition in the region.

In late 2010 and early 2011 we worked with the Governor's Energy Office to rebrand and market their carbon offset program. This effort included redesign and implementation of the website to create greater carbon offset conversions and repeat use by making the process easy, fun, informative, and rewarding. The effort also involved a strategic marketing plan and print and social media campaign for both individuals and businesses.

coloradocarbonfund.org

In late 2010, we began reinventing the Rocky Mountain Innovation Initiative by developing a new name, identity, slogan and messaging to better communicate its mission to be an ecosystem for innovation and an engine for economic opportunity throughout Colorado and the region. Additional brand components including a new web site will be developed later this year.

In early 2010, the Motherlove brand was refreshed in celebration and connection to their 20 year anniversary. The rebranding process focused on reinvigorating the Motherlove slogan "Nurturing Life" which we developed in 2000, and to better emphasize their benefit messages and core mission to empower women worldwide.

In the year since the new brand has been implemented, Motherlove has gained 248 accounts and grown sales by 12%.

Making an immediate name for itself when it entered a crowded travel destination market was the preeminent objective for Private Escapes. Our solution was to develop a brand foundation, web site and campaign strategy that centered on the theme Free Yourself and connected with the greatest desires of their primary audience.

In less than three years, the company went from start-up to number two in the industry.

In 2009 we branded a new socially responsible toy company and developed the launch marketing strategy. Our objective was to clearly and playfully communicate their strong product innovation and difference: battery-free, kid powered toys made of Sprig Wood (composite material made from recycled wood and plastic).

With the immediate appeal of the product and the strength of the brand, Wham-O purchased Sprig Toys in 2010 and kept the Sprig brand intact.